Rightmove
Making property culture part of the social conversation



Real Estate · 2025 · Instagram, TikTok, Facebook
The story
Rightmove appointed us to supercharge their social, particularly with younger audiences. Our work spans across Meta, TikTok always-on organic, social campaigns and influencer/creator marketing.
Our first campaign was a bold celebration of Rightmove’s 25th birthday. Tapping into the viral “Is It Cake?” trend, we featured everyday household items, from sofas to doorknobs, being sliced into and bitten to reveal they were actually cake. The campaign went on to win at the UK Social Media Awards 2026.
We also hosted a student supper club to reach young renters, supporting them as they navigate the realities of independence.
Our creator-led mortgages campaign smashed engagement and traffic benchmarks, proving the value of creators in making complex messages simple. In just 12 months, we’ve joined forces with more than 30 creators across campaigns and always-on content.
And we've loved turning feeds pink across organic, paid and creator social for the Barbie® x Rightmove partnership, helping Barbie find her next DreamHouse.
Services
