Nationwide

In 2025, Nationwide appointed Uncovered as its social and influencer agency of record, united by a shared ambition: to transform brand appeal and build stronger connections with younger audiences.

Our approach brings organic social, paid media and creator partnerships together in one always-on ecosystem, turning cultural relevance into meaningful brand and business impact.

We’ve delivered two FlexStudent campaigns, combining paid social across Meta, TikTok, YouTube, Reddit and Snapchat with creator-led, platform-first entertainment. From TikTok sensation Chip Shop Diva in 2025 to Race Across the World winners Jo and Kush in 2026, alongside more than 15 student creators. We brought them into the creative process from the outset, developing ideas around their own experiences, interests and perspectives. The result was content that felt authentic, culturally connected and made for the platforms it lived on. And the impact went beyond awareness. Nationwide captured almost one in two of all new student current accounts in the UK during the 2025/26 academic year.

We brought the same integrated thinking to Nationwide’s Fairer Share initiative, making the campaign unmissable across social through a combination of organic, paid and creator activity. The campaign generated more than 250 million impressions, demonstrating the power of a connected social ecosystem to deliver scale, salience and impact.