Uncovered Appoints Managing Director.

London, April 10, 2024: Today, Uncovered announce the appointment of Niusha Koucheksarai as their first Managing Director across Europe.

This comes after a spate of new business wins culminating in KFC awarding Uncovered their UK& I social account following a competitive pitch, announced last week.

Niusha joins from TikTok, where she spent nearly 4 years as Head of Key Accounts on the UK sales leadership team. Working with leading brands across Fashion, Beauty, Entertainment, Retail, Auto, Travel and Tech, Niusha was responsible for delivering creative campaign partnerships and driving advertising adoption on the platform.

Prior to TikTok, Niusha gained 14 years media agency experience specialising in broadcast planning and trading, most recently as Head of AV for Havas Media Group where she led TV, Video and Cinema for the group.

Catherine Orr, Co-Founder of Uncovered, said: "Niusha joins us with a wealth of experience in the industry as well as a deep understanding of the current social landscape and the nuances of how brands can activate on social. Her expertise in scaling teams and building commercial relationships will be invaluable to Uncovered as we continue to grow"

Niusha will work closely with the Co Founders Chris Cookson and Catherine Orr on strategic & commercial leadership, wider Business Development whilst also ensuring the ongoing excellence in delivery for existing key clients and partners.

Niusha Koucheksarai, Managing Director at Uncovered: "I feel incredibly lucky to be joining the team at Uncovered. Getting to know the Co-founders Chris and Catherine and understanding their values, drive and ambition for the business and people has been pretty inspiring and I wholeheartedly agree with the singular mission to 'make content that people want to watch'. I can't wait to get started and I'm just really looking forward to working with everyone across the business to help drive that mission!"

Founded in 2017 in London by Chris Cookson and Catherine Orr, Uncovered is a Brand Growth Company forged on a singular principle: 'make content people want to watch.'

Built on a deep, data-driven understanding of the social platforms and their algorithms, Uncovered's brand content not only reaches the right audiences, but engages them far more powerfully than the platform norms.